Class (12/8/14)

In class we have been working on a doggy day care and our $200 project. For the doggy day care, I have mainly been working on part three, the competition. I struggled a bit with the SWOT analysis, figuring out the outside threats and opportunities to our business was difficult because we are a doggy day care. I figured our main opportunity was the Hancock Village expansion. Hancock Village is a pet friendly apartment complex in South Brookline, which makes this is a very good opportunity for our business. The location of Hancock Village plays into our hands because for the people living in Hancock Village to go to the city for work during the day they will pass our day care on the way. The strengths and weaknesses of our business came easier to me. Our main strength is our location. Being right on route 9 makes a very easy pick up and drop off for dog owners coming from neighboring towns, such as, Newton, Wellesley, Needham, Weston, and Natick. Another strength of ours is that we intend to be a high end doggy day care with a flat payment, no addition costs like most doggy day cares. We feel if we can successfully do that we can be a good and successful business. One weaknesses for our business is our price. We run a rather expensive doggy day care, however,we believe we will be able to thrive because Brookline, Newton, Weston, Needham, Natick our main target towns are for the most part wealthy towns, and our customers will be willing to spend a few extra dollars on getting their dog the best care throughout the day. Another weakness of our business is our location. Our location is a weakness and a strength for us, it is a weakness because we are on one side of route 9, therefore people heading away from the city are very unlikely to turn around on route 9 to come to our day care. Especially during prime drop off and pick up times which we expect to be drop off 9 A.M. and pick up around 5 P.M. During these times, route 9 is extremely busy and people on the other side of the road will not want to turn around.